31.03.2021

Business Purchases Remain Hardly Digitalized. The Pandemic May Change That

Overhead shot of contemporary workplace with coffee cup, notebook, keyboard and copy space brown leather.

Research by Unity Group shows that 80 percent of Polish B2B companies sell online. Yet even despite the pandemic, around 70 percent of decisive survey respondents consider sales representatives, partners and branch offices as key sales channels. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, sums up the survey and defines the outlook for changes in the B2B market with a focus on competitiveness. (content in Polish)

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