Gathering many sellers in one place is a proven way to success. Marketplaces already account for half of the Polish online retail industry, and opportunities are still emerging. The share of such platforms in purchases is estimated as close to 50 percent, and among all e-shops it reaches about 40 percent. Sebastian Błaszkiewicz, Sales Director at Unity Group, evaluates the advantages of this commerce model. (content in Polish)

Despite the trends, the pace at which digital transformation of business, especially commerce, has progressed over the past few years has been rapid. The numbers gauging sales in the B2B channel were brought to light in the report "Polish B2B Market vs. the Digital Megatrend" (PL) by Unity Group. Experts from PFR, LPP SA, eRecruiter, Selena FM S.A and others were invited to comment on the data.

"The promotion to Advanced level was possible thanks to the team's commitment to competence development and the successful implementation of cloud projects. This is a step on the way to becoming a key partner for the digital transformation of enterprises in our region" – – says Ryszard Łach, Business Unit Director responsible for cloud competence development at Unity Group.

Publio.pl, Agora’s online bookstore that has been operating or 8 years, underwent a major digital transformation in 2020. Experts from Unity Group and Ideacto responsible for the improvements predicted the growing needs of users and technological challenges, including those resulting from exceptional traffic spikes in online channels triggered by pandemic-related restrictions.

The pace at which the digital transformation of businesses, especially commerce, is progressing this year is unprecedented. Experts debating during one of the panels of the conference "The Future of Commerce" organized as part of the SelectChicago FDI 2020 series, tried not only to summarize what has already happened in commerce due to the coronavirus, but above all to outline the direction in which the industry could go.

The Singles' Day was created artificially only for consumers to spend more. It brought more than 38 billion dollars spent a year ago. According to Grzegorz Rudno-Rudziński, Unity Group's managing partner, overall, November will be a period of discounts. In his opinion, it is also an opportunity for IT development as e-shops devote more attention to modifying systems and adapting to increased loads. (content in Polish)

Wrocław has potential to become Polish Silicon Valley. The city’s tech companies have experience in the area of innovation, but they often work as subcontractors. Grzegorz Rudno-Rudziński, managing partner at Unity Group and the CEO of the ITCorner tech cluster, reveals aspirations of the city to become a European technology hub and announces stronger cooperation with entrepreneurs, the city and its universities. (content in Polish)

Shopping malls are becoming empty, but the industry has prepared its online sales channels. Grzegorz Rudno-Rudziński, Managing Partner at Unity Group, believes that the investments made by retailers will allow them to handle more online orders. The expert points out that companies connected with order processing such as warehouses, distribution centers and delivery services will also benefit. (content in Polish)

Against its declarations to maintain a functioning economy, the government introduces new restrictions. Mall will be closed and the availability of grocery stores will be limited. Grzegorz Rudno-Rudziński, managing partner at Unity Group, claims that commerce companies are ready to serve order volumes higher by several hundred percent thanks to investments into digital sales infrastructure. (content in Polish)

Today, even the smallest company has access to technologies that large corporations have. And they can use it reasonably cheaply. Technological experts define digitalization as a priority for SMEs. Sebastian Błaszkiewicz, Sales Director at Unity Group, points out that the pandemic has shifted the interest of entrepreneurs from enhancing traditional sales channels to building online channels and developing solutions supporting them. (content in Polish)

According to Statistics Poland, the value of online sales in September increased by 9.5% compared to August. The data and projections promise an interesting last quarter of 2020. The looming second lockdown brings attention to new product categories. Managing Partner of Unity Group, Grzegorz Rudno-Rudziński, predicts a November rebound in the e-commerce market due to intensifying restrictions. (content in Polish)

The last quarter in online commerce may prove surprising. A renewed strong increase in online shopping similar to the lockdown levels is expected at the beginning of November, due to increasing pandemic restrictions, says Unity Group managing partner Grzegorz Rudno-Rudziński. The threat of a second lockdown may trigger another wave of growth in e-commerce. (content in Polish)