Solution:
Product Information Management (PIM)
Industry:
Retail
Modern PIM for Pharmacy Chains: Full Control Over Product Data
The Challenge
As a leading name in the pharmacy and drugstore market, Super-Pharm continuously expands its product range across both physical stores and e-commerce channels. With a growing portfolio and plans for market expansion, the company faced challenges in managing product data efficiently. To streamline operations, the company sought a solution that would centralize and automate product information management while ensuring seamless updates across multiple sales channels.
In order to increase the efficiency of product data management, it was necessary to implement a PIM system. Integrated with the existing IT infrastructure, the system would provide central management of all product information. It would also enable their efficient synchronization across all sales channels.
Automating and synchronizing data between PIM, ERP, and Magento was crucial, allowing for the fast introduction of new products to the market and seamless updates to offer information.
- The company prioritized high-quality product descriptions, especially in the pharmacy segment, where regulatory compliance and data security are critical for both customers and industry standards.
- A major challenge was designing a flexible data model tailored to the unique needs of Super-Pharm’s different business segments - separately managing drugstore and pharmacy products to efficiently handle the extensive assortment.
- Full integration with external databases like BrandBank and PharmIndex was also essential, ensuring access to up-to-date descriptions, ingredients, and professional photos directly from manufacturers.
- To maintain consistency across sales channels, the company needed tools for seamless data synchronization and automatic updates, reducing errors and inconsistencies.
- Scalability was another key requirement, enabling PIM to support Super-Pharm’s expansion into new international markets while simplifying content management across multiple languages and currencies.
The Solution
- To streamline product data management, the Pimcore system was implemented, allowing full control over the product lifecycle - from launch to withdrawal. It also enables automatic synchronization of information across all sales channels, making offer management more efficient.
- Our team integrated PIM with the ERP system to ensure seamless synchronization of product data. This allows for regular updates, reducing the risk of errors and making offer management more efficient.
- PIM was integrated with Magento, enabling a continuous flow of product information from the PIM system to the online store. The new data structure simplifies product management and presentation on the e-commerce platform while considering local market needs.
- To enhance product content, PIM was connected to the external BrandBank database, providing access to detailed descriptions, ingredient lists, and professional product images (packshots). This significantly improved the quality and accuracy of product information in the e-commerce channel.
- Our team also integrated PIM with the PharmIndex database, ensuring accurate and compliant descriptions of pharmacy products. This is crucial for regulatory compliance and customer safety, particularly in the pharmaceutical industry.
- Custom solutions were implemented to speed up and simplify data import processes, making batch file preparation more efficient. This reduced the workload for teams responsible for product launches.
- To enhance backend processes, the team introduced advanced queue mechanisms, enabling smooth handling of complex operations and significantly improving system performance.
- The automation of marketing campaign and promotion management allowed campaigns to be scheduled and launched without manual intervention. This improved efficiency, reduced errors, and made campaign management more seamless.
- The PIM system was expanded to manage not just products but also brands, categories, and marketing campaigns. This gave Super-Pharm greater flexibility in marketing efforts, improving workflow and enabling better planning of promotional activities.
The Result
The Technologies
/ Behind Solutions
Cross-Border Development in the Italian Market With a Scalable
E-commerce Platform
Super-Pharm has successfully launched its first international platform, paving the way for global expansion.
We Can Help You
As Well
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