Blog Posts / Senior Shoppers

26.11.2020

Chasing the Gray Dollar: The Emergence of Senior Online Shoppers

E-Commerce

The world has changed. Shopping behaviours have gone through a revolution. Customers have adapted – now it’s time for retailers and e-commerce platforms to do the same. Yes. Even if your business is already online and selling, it might not be enough. Why? Senior shoppers. Here’s the what, why and how of mastering this situation and coming out on...

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