Blog Posts / Senior Shoppers
26.11.2020
Chasing the Gray Dollar: The Emergence of Senior Online Shoppers
The world has changed. Shopping behaviours have gone through a revolution. Customers have adapted – now it’s time for retailers and e-commerce platforms to do the same. Yes. Even if your business is already online and selling, it might not be enough. Why? Senior shoppers. Here’s the what, why and how of mastering this situation and coming out on...
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