Blog Posts / D2C
The D2C Challenge / Creating a Furniture E-Commerce Brand
Furniture and e-commerce might feel like two contradictory terms – it still feels weird trying to add a wardrobe to a basket 😉 – but online shopping is becoming an increasingly vital part of the furniture industry. And that means we can esssentially split the sector into two groups: those that enable direct online shopping, and those that...
Experiential Retail Stores / Brick and Mortar for the Digital Era
Despite numerous attempts to destroy the sector for good, physical retail stores still form a key part of regular business activity. Of course, while most brick and mortar retailers are at least expanding online, there’s now a more competitive retail sector and even the biggest chains need to up their game. In our eternal quest to uncover every...
D2C: Direct to Success / Benefits and Challenges
Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...
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