Artificial Intelligence

Imagine a mid-sized supermarket in a world without customer analytics tools. Every customer who enters the store remains a mystery. His or her expectations, interests, needs, and past purchases are unknown. The owner must rely on intuition and their gut feeling to guess which products to place on the shelves, which promotions to run, and how to serve the...

Omnichannel

Omnichannel is becoming increasingly popular among businesses, including those in the B2B sector. The benefits of the omnichannel approach are undeniable – happier, loyal customers and more sales. But how does an omnichannel integration actually work? What is its foundation? Which tools should be used? What do you need to consider when implementing these...

Personalization is a key success factor in both B2C and B2B e-commerce. A growing number of companies are realizing the potential of personalization and its impact on boosting conversions and customer loyalty. This is particularly important for B2B, as business clients expect more personalized attention and tailored offerings. According to a McKinsey...

Systems Integration

Let’s face it – many companies have legacy systems. If your organization is no exception, you know well that it can be quite difficult to deal with the complexities and challenges that come with integrating with other, newer systems. How do you approach this challenge, or where do you even start? In this article, we will explore some practical...

E-Commerce

When you think about e-commerce, perhaps, typically B2C market sectors come to your mind. But the truth is, with the generational shift happening right now, ubiquitous digitization, omnichannel approach, as well as the need to look for new sales channels, B2B moves to online trade, and the construction industry is no exception. Earlier this year, Wunderman...

Artificial Intelligence

As artificial intelligence (AI) becomes increasingly prevalent in the business world, there are many myths and misconceptions that have emerged around this technology. Some of these myths can be harmful to businesses, as they may discourage the adoption of AI or lead to poor decision-making. So let’s debunk some of the most common myths of artificial...

E-Commerce

The purchasing behaviors of B2B customers have been gravitating towards the digital model for years, with increasingly blurred lines between customers private buying behaviour and what they expect from the business sector. After all, we’re all consumers. Glued to our laptops and phones, we can get almost anything done with just a few clicks. Online...

Artificial Intelligence

Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a...

E-Commerce

As B2B customers are increasingly opting for the speed, ease and convenience of online shopping, a whopping 49% of B2B expenses occur online. What’s more, 68% of B2B buyers expect their reliance on digital sales channels to grow in the future. Given the above, there can be only one conclusion: if your company has not yet embraced digital commerce...

Systems Integration

If you’re reading this, you’re probably looking for information on how to improve your organization’s systems integration architecture. Perhaps you need to address declining system performance or get your IT department to respond more quickly to business needs. Whatever your challenges, before embarking on an IT systems integration...

Digital Experience

As a product, “WordPress” is synonymous with “build a website”. Over 40% of all websites (link becuse we didn‘t count manually 😉 ) are built on the WordPress CMS, which could equate to at least 750 million active websites. And the reason behind its popularity? Because it’s highly effective because we’re all cheap and it’s the easy go-to...

E-Commerce

As the e-commerce sector continues to explode in scale and scope, customers are presented with more and more options. Price alone isn’t the only determinable factor here, as shoppers are looking for trust signals in their e-commerce stores.  Previously, we explored the growing need for greater price transparency in e-commerce, particularly in regards...