Artificial Intelligence

When discussed at large, we rarely talk about the various types of artificial intelligence. We talk about specific products, or direct applications, but we rarely view the wider scale by which we can compare AI. Yet, with our machine overlords machine learning models getting smarter and smarter, there’s arguably a need to see where we’ve come...

Cloud Infrastructure

The AWS Migration Acceleration Program (MAP) is designed to assist enterprises in migrating their workloads and applications to the Amazon Web Services (AWS) cloud platform. It is aimed at helping organizations achieve a successful and expedited migration process while minimizing risks and maximizing the benefits of AWS. Do you want to know more? Read on!...

E-Commerce

As the e-commerce market constantly evolves, personalization has become a key success factor for companies active in both the B2C and B2B sector. The new version of Adobe Commerce comes with solutions such as segmentation and targeting, optimized Live Search results, the use of high-intent data, negotiation capability, as well as improved views of offer...

Digital Experience

Sooner or later, competition always comes a knocking. Today’s consumer has numerous ways to get their products. They can pick it up themselves, have it delivered or… as is becoming more and more commonplace, have it sent to a parcel locker to be picked up later. This option – which offers some of the benefits of the other means...

Artificial Intelligence

By now, you’ve probably heard anything and everything about ChatGPT and friends. Everyone on LinkedIn is talking about it, and most of them are using generative AI to talk about generative AI. Thankfully, we’re not here to talk about ChatGPT. At least not directly. Instead, we want to talk about Google’s announcements of focusing implementing such...

Artificial Intelligence

The rapid technology development is revolutionizing almost every area of business operations, including customer segmentation. Machine learning hand in hand with AI is emerging as one of the most interesting trends, transforming the way in which you can segment and, consequently, successfully reach your customers. You’re about to see how machine...

E-Commerce

In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important...

E-Commerce

Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...

E-Commerce

Composable Commerce, Headless Commerce and MACH are the three terms that encapsulate the modern approach to building e-commerce systems. In this article, we explain the differences between these concepts and compare them with the idea of a monolith.  Monolithic Structure of the E-commerce System Let’s start from the last point: a short...

Cloud Infrastructure

Migrating to the cloud is a big step, both for the IT department responsible and the business as a whole. As a key part of the strategic direction, companies naturally want to determine the costs of such an investment. The Total Cost of Ownership (TCO) model is applied very heavily here. It allows businesses to weigh immediate costs and...

Cloud Infrastructure

Think of your intimate health stats being as secure as a top-secret mission file, untouched by any form of cyber threat or data debacle. That’s the essence of Privacy by Design, a pioneering principle that integrates privacy into the very DNA of healthcare systems and processes.  In this era of healthcare and digital transformation, adopting...

E-Commerce

Have you ever wondered how to be successful in e-commerce while steering clear of vendor lock-in or the trap of high costs of each change? The solution may be Composable Commerce – a concept of flexible, modular and scalable e-commerce for the integration of various components, technologies and services to create a personalized shopping experience. We...