E-Commerce

We previously discussed the wider concept of customer experience, but let’s focus on one of the most critical steps: product page conversion. After all – this is the make-or-break moment. Do users convert into customers or not? Users on such pages have found what they want – optimizing product pages will ensure they’re more likely to follow through...

E-Commerce

A great retail business is as much about the experience as it is the products. And in this area, the digital side has often been lagging. With the growth of e-commerce* the need for a better digital customer experience only grows – so let’s hit that nail right on the head. If you are the owner of an e-commerce...

E-Commerce

If you’re an IT Director, you’ve probably had a lot of change recently. More so, in the B2B sector, these ripples seem to keep on coming – your role looks very different from a year or two ago.   Repetitive tasks, a nice orderly schedule and emergency-free weeks have gone out the window. Now, digital transformation is more important than...

E-Commerce

We’ve talked a lot about headless. We’ve also talked a lot about e-commerce. We like to talk so – what if we throw these two topics together?   Headless commerce is a very logical conclusion – and the wider industry seems to agree. Some of you already know this but for those that don’t, we wanted to give a handy primer to...

E-Commerce

Mobile is arguably the most important channel for e-commerce stores to invest in. It’s continually competing with traditional desktop browsers for user engagement and the current state of mobile technology is such that a genuine shopping experience is very possible.  Or in other words: it’s no longer an excuse to say the mobile audience isn’t...

E-Commerce

E-commerce is booming: that’s no secret. What is worth highlighting, however is the sudden B2B e-commerce growth that’s often lost in the wider story. An industry that typically relied on in-person sales is now relying on digital sales more than ever.  While they may be ‘behind’ compared to B2C, this is also means B2B online...

Content Management Systems

Recently, we’ve covered the likes of headless architecture, omnichannel and multiexperience processes and, well, probably half a dozen discussions on the state of e-commerce. More often than not, we’re focusing on making the backend as optimized and efficient as possible.  But users don’t see the backend (unless something...

Content Management Systems

Modern websites can be set-up in a number of different ways. From traditional websites and web portals to progressive web apps, there’s more than one way to get your business online. And, as is often the case, there’s no one right answer.  That being said, for marketing specialists, the most important part is the content management...

Kentico Xperience

The technology sector is full of buzzwords. You’ve got your clouds, your hyperautomation, your internet of behaviours… but one term that doesn’t arguably get heard enough is multiexperience.  That’s mostly because it’s very similar to omnichannel – but it’s not the same. And that difference is often vital if you’re looking to...

Mobile Solutions

Today’s mobile apps have a lot of requirements, increasingly in the areas of performance, scalability and, of course, cost-efficiency. In these areas, we need a sophisticated infrastructure to support the app.   After all, the frontend of the app is already based on the user’s hardware, but the backend is where we have the most control....

Industries

Previously, we spoke about the rising awareness of Digital Debt thanks to recent events. This time, we want to help point out the most common signs of Digital Debt in your own company or operations.  After all, there’s a good chance the issues that produce such debt have gradually become part of day-to-day business. So much so, in fact,...

IT Consulting

Some businesses were happy with being offline… until they were not. Recent events have pushed the issue of digital debt into the cold light of day.  The hard truth is simple: companies and other entities have suddenly found themselves in a reality where offline operations are no longer the backbone to rely on. This shift was significantly...