Experience-Driven Commerce via Personalization / An Introduction
Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 ) Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one...
E-Commerce Price Transparency / Looming Threat or Big Opportunity?
The internet has always been a bit of a pendulum for e-commerce stores. On one hand, stores can reach a wider audience than a physical outlet but, on the other hand, so can all their competitors. Typically, companies try to swing the pendulum in their favour through tried and tested means: good marketing, good promotions. But what if the...
Total Experience / An Emerging Trend or Temporary Buzzword?
If we said that “experience is a key driver for success” in business, you’re immediately thinking about the consumer, right? After all, customer experiences are a key advantage and lead to some of the most popular satisfaction metrics. We measure the customer engagement rate, their returning loyatly and other related factors –...
Pimcore vs Akeneo / The Best PIM Software?
Product Information Management
E-commerce and retail companies sell products – and each product has a wealth of information that needs to be maintained. These days, Product Information Management tools are plentiful. We’re not going to tell you what they do – the clue’s in the name and we already covered it 😉 – but advise you on the next step: how to...
The 5 Critical Steps Before Any System Integration Process
System integrations are easier said than done. The concept is simple, but the wider system integration process is a little more complicated. In fact, to do it right, some of the more important system integration steps take place before the actual work itself. Why? Because unlike implementing other digital solutions, integration projects aren’t...
25 Years / Digital Transformation Trends Shaping the Future of Industry
A lot can change in 25 years. A lot has changed #Since1997 already. But what about the next 25 years? We’ve all observed that technology is growing at an exponential rate, which means the changes ahead of us surely outweigh those that have already occurred, right? In fact, there are many digital transformation trends shaping the future of industry...
25 Years / Understanding Today’s Tech Language
Back in 1997, many of today’s concepts didn’t even exist. We were on the verge of becoming netizens and webheads with our palmtops by our sides. Technology wasn’t “smart”, nothing was “optimized” and a tablet was made of stone. The technology world is no stranger to buzzwords. We ourselves talk about multiexperience, single sources of truth...
E-Commerce & Retail Transformation / A History & Future of Convenience
“Those who cannot remember the past are condemned to repeat it” George Santayana In 2021, Walmart overtook eBay as the 2nd largest e-commerce store in the US, with Amazon remaining number 1. While that might seem trivial to some, the implications are far from insignificant; a traditionally brick-and-mortar supermarket was able to overtake a long...
Digital Transformation Challenges / What Helps, What Doesn’t?
“Digital Transformation” is not a magic stick. You can’t just throw money at a problem and expect everything to work out. Digital Transformation can – and does – sometimes fail. And often, that happens even before technology is even involved. We’ve spent 25 years helping companies to fully realize their digital potential. We’ve seen how...
25 Years / How Digital Transformation is Changing the World
1997 was a very different place. Netflix had just started its rental service, DVDs were slowly taking over VHS and we accessed the internet via Netscape – at least those of us with the time and modem to do so. Even giants like eBay and Amazon were only 4 and 5 years old respectively. Google had only just registered...
What We All Learned From Log4J2
On Thursday, December 9, a few minutes before midnight, information regarding a serious vulnerability in the Log4J2 library hit the IT world. The preliminary information announced in the subsequent morning drew a very bleak picture. The attack vector itself is similar to the ‘format string’ (specific for C applications) popular in the 90s and...
A Single Source of Truth / A Key Way To Eliminate Technical Debt
Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...
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