Pimcore vs Akeneo / The Best PIM Software?
Product Information Management
E-commerce and retail companies sell products – and each product has a wealth of information that needs to be maintained. These days, Product Information Management tools are plentiful. We’re not going to tell you what they do – the clue’s in the name and we already covered it 😉 – but advise you on the next step: how to...
The 5 Critical Steps Before Any System Integration Process
System integrations are easier said than done. The concept is simple, but the wider system integration process is a little more complicated. In fact, to do it right, some of the more important system integration steps take place before the actual work itself. Why? Because unlike implementing other digital solutions, integration projects aren’t...
25 Years / Digital Transformation Trends Shaping the Future of Industry
A lot can change in 25 years. A lot has changed #Since1997 already. But what about the next 25 years? We’ve all observed that technology is growing at an exponential rate, which means the changes ahead of us surely outweigh those that have already occurred, right? In fact, there are many digital transformation trends shaping the future of industry...
25 Years / Understanding Today’s Tech Language
Back in 1997, many of today’s concepts didn’t even exist. We were on the verge of becoming netizens and webheads with our palmtops by our sides. Technology wasn’t “smart”, nothing was “optimized” and a tablet was made of stone. The technology world is no stranger to buzzwords. We ourselves talk about multiexperience, single sources of truth...
E-Commerce & Retail Transformation / A History & Future of Convenience
“Those who cannot remember the past are condemned to repeat it” George Santayana In 2021, Walmart overtook eBay as the 2nd largest e-commerce store in the US, with Amazon remaining number 1. While that might seem trivial to some, the implications are far from insignificant; a traditionally brick-and-mortar supermarket was able to overtake a long...
Digital Transformation Challenges / What Helps, What Doesn’t?
“Digital Transformation” is not a magic stick. You can’t just throw money at a problem and expect everything to work out. Digital Transformation can – and does – sometimes fail. And often, that happens even before technology is even involved. We’ve spent 25 years helping companies to fully realize their digital potential. We’ve seen how...
25 Years / How Digital Transformation is Changing the World
1997 was a very different place. Netflix had just started its rental service, DVDs were slowly taking over VHS and we accessed the internet via Netscape – at least those of us with the time and modem to do so. Even giants like eBay and Amazon were only 4 and 5 years old respectively. Google had only just registered...
What We All Learned From Log4J2
On Thursday, December 9, a few minutes before midnight, information regarding a serious vulnerability in the Log4J2 library hit the IT world. The preliminary information announced in the subsequent morning drew a very bleak picture. The attack vector itself is similar to the ‘format string’ (specific for C applications) popular in the 90s and...
A Single Source of Truth / A Key Way To Eliminate Technical Debt
Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...
Personalization in E-Commerce / The Basics
When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....
Black Friday / A Practical Checklist for E-Commerce Owners
Everyone gets stressed on Black Friday but, between us, shoppers are the ones that have it easy 😉 Behind the scenes, entire IT, marketing and customer support teams need to prepare a solid strategy. And that’s not even mentioning warehouse, logistics or the subsequent challenge of order fulfilment… Black Friday (and Cyber Monday) are some of the...
PIM vs CMS / Why Use PIM?
For most businesses, a typical content management system (including traditional and headless CMS versions) will answer all essential needs – landing pages, home pages, contact details etc – with little effort. With e-commerce operations however, there are additional needs we need to consider: products. In fact, that’s an oversimplification. With...
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