Blog Posts / Product Information Management

What is PIM and When Is It Worth Implementing?
Product Information Management
Effective communication is at the heart of relationships, including those in business. But in order to deliver to customers and partners what they want to hear, we need consistent product descriptions and information that can answer any potential concerns. We wouldn’t be ourselves without sharing that, in such a situation, technology comes to the...

Digital Transformation in the Building Materials Industry
The construction industry has not escaped the digital revolution. On one hand, we have the pressures of EU legislation and, on the other, the enormous opportunities that such new technologies bring. What innovations can become a critical success in this sector? Let’s check out the most important building materials industry digitalization trends! The...

Content Commerce / Unlocking Customer Acquisition
Creating valuable and engaging content in the digital era has become a must-have for success. Every brand is guided by a set of values that customers can identify with. Content commerce is a strategy that combines content with a product or service in a way that encourages customers to make a purchase decision. Understanding Content Commerce Beauty brands...

Unique Trends in B2B E‑commerce
The purchasing behaviors of B2B customers have been gravitating towards the digital model for years, with increasingly blurred lines between customers private buying behaviour and what they expect from the business sector. After all, we’re all consumers. Glued to our laptops and phones, we can get almost anything done with just a few clicks. Online...

E-commerce Platform / 11 Essential Features
As B2B customers are increasingly opting for the speed, ease and convenience of online shopping, a whopping 49% of B2B expenses occur online. What’s more, 68% of B2B buyers expect their reliance on digital sales channels to grow in the future. Given the above, there can be only one conclusion: if your company has not yet embraced digital commerce...

Solving the 6 Biggest Challenges in the Furniture Sector
Unless you’re reading this from the far future, we don’t need to tell you that 2023 is not without its share of hurdles. The many problems of 2022 still continue, and even long standing, traditional sectors like the furniture industry are feeling the pressure. In such times, there is no one simple answer, as the challenges are unique and...

Multilingual Customer Experience / Time to Assess Your Touchpoints
Communication is important to any business. At some point, you have to be able to talk to your customers. But are you and your customers talking the same language? We live in a multicultural world and, unless your business specifically targets an island tribe that hasn’t encountered civilization, have you overlooked a potential new revenue...

Digitalization for the Furniture Market / Get Ahead!
Digital transformation of commerce is one of the most important challenges that the furniture industry is going to face in the short term. Although people still like to buy furniture in-store, we can’t help but notice the growing interest in online shopping in this sector. Digital transformation involves a series of changes affecting every nook and corner...

Top 10 Sales Development Trends / Furniture Industry
For the furniture industry, the optimization of various sales channels both online and offline, is of critical importance. 2023 is a good time to put certain areas and processes in order, plan support activities, and develop e-commerce sales. To help you prepare for future growth, take advantage of upcoming opportunities and anticipate challenges, we...

E-Commerce Development in 2023 / Trends and Expert Tips
Due to the anticipated crisis, 2023 will be a tough year, which will undoubtedly affect the operations of many companies. After the difficult two-year pandemic, which disorganized or even crushed many businesses around the world, we will probably face such challenges as rampant inflation, energy problems and disrupted supply chains. The economic and...


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