E-Commerce

Have you ever wondered how to be successful in e-commerce while steering clear of vendor lock-in or the trap of high costs of each change? The solution may be Composable Commerce – a concept of flexible, modular and scalable e-commerce for the integration of various components, technologies and services to create a personalized shopping experience. We...

E-Commerce

When you think about e-commerce, perhaps, typically B2C market sectors come to your mind. But the truth is, with the generational shift happening right now, ubiquitous digitization, omnichannel approach, as well as the need to look for new sales channels, B2B moves to online trade, and the construction industry is no exception. Earlier this year, Wunderman...

E-Commerce

The purchasing behaviors of B2B customers have been gravitating towards the digital model for years, with increasingly blurred lines between customers private buying behaviour and what they expect from the business sector. After all, we’re all consumers. Glued to our laptops and phones, we can get almost anything done with just a few clicks. Online...

E-Commerce

As B2B customers are increasingly opting for the speed, ease and convenience of online shopping, a whopping 49% of B2B expenses occur online. What’s more, 68% of B2B buyers expect their reliance on digital sales channels to grow in the future. Given the above, there can be only one conclusion: if your company has not yet embraced digital commerce...

E-Commerce

As the e-commerce sector continues to explode in scale and scope, customers are presented with more and more options. Price alone isn’t the only determinable factor here, as shoppers are looking for trust signals in their e-commerce stores.  Previously, we explored the growing need for greater price transparency in e-commerce, particularly in regards...

General

Unless you’re reading this from the far future, we don’t need to tell you that 2023 is not without its share of hurdles. The many problems of 2022 still continue, and even long standing, traditional sectors like the furniture industry are feeling the pressure. In such times, there is no one simple answer, as the challenges are unique and...

General

How do you climb a mountain? Do you find the highest peak and move forward, or do you assess the route and assemble the right crew and equipment for the task at hand?  Just like with digital transformation, there is a right answer here. More specifically, there are many questions that need to be answered first. Is this your...

E-Commerce

Communication is important to any business. At some point, you have to be able to talk to your customers.   But are you and your customers talking the same language? We live in a multicultural world and, unless your business specifically targets an island tribe that hasn’t encountered civilization, have you overlooked a potential new revenue...

E-Commerce

Digital transformation of commerce is one of the most important challenges that the furniture industry is going to face in the short term. Although people still like to buy furniture in-store, we can’t help but notice the growing interest in online shopping in this sector. Digital transformation involves a series of changes affecting every nook and corner...

E-Commerce

For the furniture industry, the optimization of various sales channels both online and offline, is of critical importance. 2023 is a good time to put certain areas and processes in order, plan support activities, and develop e-commerce sales. To help you prepare for future growth, take advantage of upcoming opportunities and anticipate challenges, we...