E-Commerce

The global e-commerce business has probably never been as global as it is today. A stable internet connection is the only passport we need to undertake a virtual journey to foreign markets. For customers, this brings great convenience and easy access to interesting offers while, for businesses of all sizes, it is an opportunity to reach customers on the...

Portale Internetowe

The construction industry has not escaped the digital revolution. On one hand, we have the pressures of EU legislation and, on the other, the enormous opportunities that such new technologies bring. What innovations can become a critical success in this sector? Let’s check out the most important building materials industry digitalization trends! The...

Healthcare

Of all sectors, healthcare is one that benefits the most from digitalization. Traditionally rooted in hands-on patient care and face-to-face consultations, is the entire market is undergoing a seismic shift. Every step of the healthcare journey, from initial appointments to recovery check-ins, is being enhanced by digital innovations. What are the most...

E-Commerce

Furniture and e-commerce might feel like two contradictory terms – it still feels weird trying to add a wardrobe to a basket 😉 – but online shopping is becoming an increasingly vital part of the furniture industry. And that means we can esssentially split the sector into two groups: those that enable direct online shopping, and those that...

E-Commerce

Creating valuable and engaging content in the digital era has become a must-have for success. Every brand is guided by a set of values that customers can identify with. Content commerce is a strategy that combines content with a product or service in a way that encourages customers to make a purchase decision. Understanding Content Commerce Beauty brands...

E-Commerce

Imagine a world where you could speak any language fluently – wouldn’t that be something? You could communicate with anyone, anywhere, opening up endless opportunities. In the digital and e-commerce world, APIs are the polyglots, that enable different software applications to talk to each other. In this blog post, we’ll explore the role of...

E-Commerce

Nowadays, maintaining a leading position on the market is an extremely difficult task, especially in a dynamic environment such as online trade. You need to acquire a dynamic approach to change, continually look for new promotion and sales channels, and implement new solutions and technologies. Gaining new customers requires a lot of commitment to stand out...

E-Commerce

As the e-commerce market constantly evolves, personalization has become a key success factor for companies active in both the B2C and B2B sector. The new version of Adobe Commerce comes with solutions such as segmentation and targeting, optimized Live Search results, the use of high-intent data, negotiation capability, as well as improved views of offer...

E-Commerce

In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important...

E-Commerce

Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...