E-Commerce

Magento Page Builder is an advanced tool available in Magento 2 that allows you to easily and intuitively create dynamic e-commerce pages without advanced programming knowledge. Introduced in 2019 in Magento 2.3.1, Page Builder addresses the growing needs of online store owners to create visually appealing pages – flexibly and quickly. What is Magento...

E-Commerce

In the competitive world of online shopping, the e-commerce checkout process is a critical touchpoint for converting visitors into online shoppers. A smooth, user-friendly checkout flow can significantly reduce cart abandonment rates and enhance the overall shopping experience. What’s more, implementing these checkout best practices won’t just...

E-Commerce

In the era of digital transformation, multichannel retail has become a crucial element of business strategy for companies wishing to maintain their market position and drive growth. For owners of large enterprises considering expansion into new sales channels, especially in the online space, understanding and implementing this concept can prove decisive for...

E-Commerce

Magento 2 is one of the most popular e-commerce platforms worldwide. Thanks to its flexibility, it offers nearly unlimited customization possibilities to suit business needs in both B2C and B2B sectors. There are three versions of the solution available: Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud, each differing in capabilities and...

E-Commerce

Multistore, a functionality that enables the management of multiple online stores from a single platform, is becoming a key tool for companies looking to expand their business into various markets. Advanced solutions in this regard are offered by one of the most popular e-commerce platforms on the market – Magento 2. If you plan to create several...

E-Commerce

Online stores need every technical advantage they can to compete. It’s not just about special offers. That’s why your choice of e-commerce platform is essential, but we should consider their capabilities beyond “just” enabling online stores. Today’s e-commerce site is more than just an online store. For maximum competitiveness,...

E-Commerce

Composable architecture is often the “go to” suggestion for many businesses but… why is that? Instead of talking about the vague benefits of ‘composability’, let’s talk real world value. Specifically, this composability means that we can implement entirely new channels, using existing infrastructure and/or core necessities, while maintaining...

E-Commerce

With the ongoing globalization, technology is becoming increasingly ubiquitous, with the digital and physical worlds intertwining more than ever. Blurring the boundaries between these dimensions has resulted in the emergence of a trend called “phygital.” It describes the synergistic integration of these two worlds to create new, innovative...

E-Commerce

High quality and accurate product data enables sellers to present their assortment appropriately, and consumers to find exactly what they are looking for. The most popular marketplace platforms operate almost like search engines, allowing consumers to advanced filter listings using multiple keywords and various parameters. However, managing the vast amount...

Omnichannel

In the past year or two, recommerce has grown immensely in popularity. With difficult economic situations, consumers are looking to resell and buy existing goods in order to save money. This in turn impacts direct sales, further encouraging existing retailers to enter the recommerce market. In this article, we want to explore the essentials of all things...