Artificial Intelligence

The rapid technology development is revolutionizing almost every area of business operations, including customer segmentation. Machine learning hand in hand with AI is emerging as one of the most interesting trends, transforming the way in which you can segment and, consequently, successfully reach your customers. You’re about to see how machine...

Healthcare

Think of your intimate health stats being as secure as a top-secret mission file, untouched by any form of cyber threat or data debacle. That’s the essence of Privacy by Design, a pioneering principle that integrates privacy into the very DNA of healthcare systems and processes.  In this era of healthcare and digital transformation, adopting...

Artificial Intelligence

Over the past few months, the number of AI-based tools and systems has exploded. More and more people are talking about using AI in business. However, the common narrative suggests that artificial intelligence technology is some kind of magic that solves all problems on its own, or a way to generate cool pictures. Managers and business owners have a...

Systems Integration

Businesses increasingly migrate their infrastructure to the public cloud environment – moving there with their servers, mass storage, CRM systems and business processes. IT system integration in the cloud may be another step in this journey. This is a very interesting option for companies that plan or have started to use cloud services. In this piece, we...

E-Commerce

Due to the anticipated crisis, 2023 will be a tough year, which will undoubtedly affect the operations of many companies. After the difficult two-year pandemic, which disorganized or even crushed many businesses around the world, we will probably face such challenges as rampant inflation, energy problems and disrupted supply chains. The economic and...

E-Commerce

Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...

E-Commerce

When talking face to face, personalization often happens at unconscious level. Interacts are smooth, adapted on the fly to suit the customer’s needs. Shop assistants can guide people to where they need to be and, when it comes to homing in on exactly what someone wants, it’s the fundamental secret to any good salesperson. But online? We must adapt....

E-Commerce

Everyone gets stressed on Black Friday but, between us, shoppers are the ones that have it easy 😉 Behind the scenes, entire IT, marketing and customer support teams need to prepare a solid strategy. And that’s not even mentioning warehouse, logistics or the subsequent challenge of order fulfilment… Black Friday (and Cyber Monday) are some of the...

Retail

For most businesses, a typical content management system (including traditional and headless CMS versions) will answer all essential needs – landing pages, home pages, contact details etc – with little effort. With e-commerce operations however, there are additional needs we need to consider: products. In fact, that’s an oversimplification. With...

E-Commerce

How do you measure success? It’s not a trick question. With an online business such as e-commerce stores, there’s a whole wealth of information to draw insights from. However, at the same time, it’s easy to get lost in the multitude of data, statistics, tables and charts. That’s why we want to guide through the most essential statistics: what...