Digital Experience

Sooner or later, competition always comes a knocking. Today’s consumer has numerous ways to get their products. They can pick it up themselves, have it delivered or… as is becoming more and more commonplace, have it sent to a parcel locker to be picked up later. This option – which offers some of the benefits of the other means...

Digital Experience

As a product, “WordPress” is synonymous with “build a website”. Over 40% of all websites (link becuse we didn‘t count manually 😉 ) are built on the WordPress CMS, which could equate to at least 750 million active websites. And the reason behind its popularity? Because it’s highly effective because we’re all cheap and it’s the easy go-to...

E-Commerce

Due to the anticipated crisis, 2023 will be a tough year, which will undoubtedly affect the operations of many companies. After the difficult two-year pandemic, which disorganized or even crushed many businesses around the world, we will probably face such challenges as rampant inflation, energy problems and disrupted supply chains. The economic and...

Digital Experience

We have already presented our observations on the imperfections of the “monolithic” Digital Experience Platforms (DXPs) and the MACH Architecture’s business and technological advantage over DXPs. Below we have outlined the most important pros and cons of both DXPs and the MACH architecture to help you answer the question about what to choose, and to...

General

“The customer is always right” mantra has been repeated by the world of e-commerce for a very long time. And in the era of growing communication channels and brand touchpoints, this phrase is now more meaningful than ever. For this reason, organizations need to become increasingly agile, flexible and respond to customer needs at speed.  As we have...

General

The MACH architecture is a relatively new approach to building and developing IT systems, and thus stimulating change in business. This solution is most frequently adopted by e-commerce firms. This flexible and scalable infrastructure has already been deployed by companies such as Spotify, Puma and Coca-Cola. Some continue to refer to the MACH approach as...

Content Management Systems

*Note: this blogpost was written by our friends at Kontent.ai in support of Commerce Days Transformation 2022. Check them both out! 👍 How can you create a cohesive experience for customers no matter what channel they’re on or what device they’re using? The answer is going omnichannel. What Is Omnichannel Content? Omnichannel content is about...

E-Commerce

Experience is everything these days. At least it might seem so between hyperpersonalization, customer experience and a hundred other buzzwords ending in experience (more on that later 😉 )   Specifically in e-commerce & retail, this is an increasingly obvious direction, so we have one encompassing term: experience-driven commerce. Well, one...

Systems Integration

If we said that “experience is a key driver for success” in business, you’re immediately thinking about the consumer, right? After all, customer experiences are a key advantage and lead to some of the most popular satisfaction metrics. We measure the customer engagement rate, their returning loyatly and other related factors –...

E-Commerce

Repetition, inaccuracy and inconsistencies are issues every business wants to avoid. They’re also typical signs of poorly chosen – or poorly used – technologies. When used right, good technology can eliminate unnecessary repetition, ensure greater consistency and generally improve results over all. At the core of this is often the concept of “A...